Critically Examine Hobbess Conception of the State of Nature

Critically Examine Hobbes’s Conception of the State of Nature The concept of state of nature was developed by Hobbes in his famous work, Leviathan, in which he also set out his doctrine of the foundation of states and legitimate governments which was based on his social contract theories. Leviathan was written during the English Civil War, so much of his theory concentrates on the need for the presence of a strong central authority within society in order to avoid the evils of rebellion and civil war. Hobbes developed his state of nature by contemplating what life would be like without any governing political authority, i.e. a state of anarchy. Hobbes wrote that during the time men live without a common power to keep them all in awe,†¦show more content†¦Locke believes that reason teaches that no one ought to harm another in his life, health, liberty or possessions; and that transgressions of this should be punished. This view of the state of nature is partly influenced by Christian beliefs, unlike Hobbes, whose philosophy was not dep endent upon any religious ideals. Lock believed that the reason we would not harm one another is that we are all the possessions of God and do not own ourselves. Locke believed that in the state of nature men mostly kept their promises and honoured their obligations, and, though insecure, it was mostly peaceful, good, and pleasant. He quotes the American frontier and Soldania as examples of people in the state of nature, where property rights and (for the most part) peace existed. Princes are in a state of nature with regard to each other. Rome and Venice were in a state of nature shortly before they were officially founded. In any place where it is socially acceptable to oneself punish wrongdoings done against you, for example on the American frontier, people are in a state of nature. Though such places and times are insecure, violent conflicts are often ended by the forcible imposition of a just peace on evil doers, and peace is normal. Hobbess view was directly challenged in the eighteenth century by Jean-Jacques Rousseau, who claimed that Hobbes was taking socialized persons and simply imagining them living outside of the society in which theyShow MoreRelatedSummary of the Whale and the Reactor by Langdon Winner Essay3304 Words   |  14 PagesSummary of The Whale and the Reactor by Langdon Winner (pp. ix-39, 99-200). Winner states implicitly that he wishes to add his book to a surprisingly short list of works that can be characterized as philosophy of technology (which includes Marx and Heidegger). His book will deal primarily with the political and social aspects of this philosophy, pertinent since as he notes the world is changing because of tech., no longer comprised of national entities--a global economy, etc. In this contextRead More Summary of The Whale and the Reactor by Langdon Winner Essay3245 Words   |  13 Pages Summary of The Whale and the Reactor by Langdon Winner (pp. ix-39, 99-200). Winner states implicitly that he wishes to add his book to a surprisingly short list of works that can be characterized as quot;philosophy of technologyquot; (which includes Marx and Heidegger). His book will deal primarily with the political and social aspects of this philosophy, pertinent since as he notes the world is changing because of tech., no longer comprised of national entities--a global economy, etc. In this

Drug Dependency And Drug Related Crime - 6861 Words

Executive Summary Efforts to decrease drug dependency and drug-related crime in the United States have had the opposite effect, introducing increasing levels of crime and drug use within its population. The war on drugs has been lost as more drugs continue to be smuggled across the borders, increasing number of people are using drugs illegally, and violence in the streets continues to climb. A number of arguments have been made in favor of legalizing some less harmful drugs, such as marijuana, as a means of addressing this crisis. Legalization makes economic sense as it would save a net $14 billion/year in saved or redirected enforcement costs and taxes on the product which can be used toward treatment/reform programs and prevention. At†¦show more content†¦While studies do directly link alcohol with violence and narcotics with property crime, they only succeed in suggesting marijuana users are not any more or less likely to engage in crime when on the drug than non-users. T he current ‘solution’ is unsustainable and ineffective. Examples from England, Holland and several states in the U.S. such as Colorado suggest that legalization can achieve many positive effects over prohibition. By legalizing marijuana, it is possible to provide users of the drug with a safe, legal means of purchasing it, keeping them away from the criminal culture and reducing risks of violence. This discourages them from escalating into harder drugs as they won’t encounter dealers attempting to push them onto more expensive and addictive substances and keeps them in productive society. It also takes the drug lords out of the business, transferring their profits into taxes that can be applied to prevention and reform programs and reducing territory wars, which comprise the greatest portion of drug-related violence. Finally, it takes the burden of enforcement off of the law enforcement departments currently failing to keep the product from moving around

The Terror Of Osama Bin Laden - 1292 Words

The terrorists’ attacks on September 11, 2001 centered on New York City was a devastation that affected the United States as Al-Qaeda wanted to instill fear in the mass public, and also send a message simultaneously to their counterparts that they were not to be taken lightly. Since then, it has never been forgotten and was one of the worst tragedies to occur in recent history. In an otherwise positive note, Osama Bin Laden has since been killed and his death has directly caused a morale decrease in the terrorist faction. Terrorism was always in play when it came to the United States, but it only came into the limelight with the 9/11 attacks. The attacks brought numerous repercussions, such as future health issues, problems with economics,†¦show more content†¦Additionally, these women were found to be more prone to give birth prematurely and deliver babies with low birth weights. This would have been caused due to the dangerous pollution that the air had at the time. Since this was becoming a significant problem, the Bush administration ordered the (EPA) Environmental Protection Agency to affirm reassuring statements regarding the air quality in the aftermath of the attacks, citing national security, but they did not determine it was safe enough until June of 2002. People still living in the present are fraught with illnesses that were caused by the 9/11 attacks, and is something that has become part of their own life. Moreover, the New York Stock Exchange on Wall Street has a significant economic influence as it known to be the leading financial center of the world. Following the attacks of 9/11, it was forced to close down due to security reasons, and wasn’t opened again until September 17. The week that it had opened back, many of the market’s stocks such as DJIA had decreased considerably. All of the markets that people had invested in had to be gradually brought up again as business wasn’t in circulation in the afterma th of 9/11. In 2001 revenue, U.S. stocks lost $1.4 trillion in valuation for the week after its initial opening. The U.S government provided $11.2 billion in immediate assistance to the Government of New York City along with $10.5 billion in early

Medical Imaging/Radiology Lumbar Spine Fractures

Question: Discuss about theMedical Imaging/Radiology Lumbar Spine Fractures. Answer: Discussing the Condition/Pathological Process/Medical Significance The lumbar vertebrae are the very important parts of the spinal code that portions 5 strongest and largest vertebrae in the spine. Basically, these vertebrae are the section of lower back starting from thoracolumbar junction to sacrum. Any kind of vertebra collapse due to applied or extra force or traumatic condition is considered as lumber spine fracture. The forces leading to a fracture in this lumbar spine are compression, shear, rotation, extension, distraction and flexion (1,2). Further, (2) indicated that osteoporosis is also a leading cause of lumbar spine fracture that generally occurs in the postmenopausal situation. The most common category of lumbar spine fracture is compression fractures occurring due to vertebra weakening or trauma basically observed after osteoporosis. The major indications of lumbar fracture are the critical back pain, osteoporosis, loss of height etc. These lumbar vertebrae provide support, stability allowing the functionality of human body that includes proper walking; movement and upright stand basically the normal lumbar curve. Hence, the occurrence of fracture in lumbar spine alters the lumbering shape leading to reduction or extension in lumbar curve of the body. Secondly, fracture leads to severe pain in this region that can be unresolvable. Further, ignorance of pain can lead to thoracic kyphosis involving hip pain, spinal joints pain, and sacroiliac pain. Therefore, these situations increase the secondary fracture risk. The most common category of lumbar spine fracture are compression fracture occurring due to transverse, axial loading persisting increased chances of neurological injuries in compression fractures (3,4). The direct trauma on posterior spine due to flexion and rotation can give rise to spinous fractures. However, these spinous fractures do not cause neurological effects but maximise the chances of transverse fractures as well as they can cause retroperitoneal space bleeding that can cause ileus or acute anaemia. Further, spondylolisthesis is another medical consequence of lumbar spine fracture that can occur even after the recovery of fracture. The slip is present at the time of injury but can occur months or years later in life that leads to disk degeneration (5). Details about the Imaging Procedures Employed to Evaluate the Pathology There are different imaging procedures employed for imaging different categories of lumbar spine fractures where the most commonly applicable technique is Standard lateral, oblique and AP radiographs. The defects in height and shape of vertebrae are easily detectable through radiographic techniques. However, in plain radiography, there can be falsely positive or negative indications due to secondary ossification, previous kyphosis and superimposed bowel gas (false-positive) whereas spondylolisthesis gives the false negative indication. Further, the bone density measurement technique is applied to detect osteoporosis (3,6). For getting high-resolution imaging and clear detection of fracture the thin-section axial CT scanning process is used in lumbar spine fracture detection process. This technique is suitable for blunt traumatic conditions that are not detectable through plain radiograph. The other imaging procedures employed are Magnetic resonance imaging, ultrasonography, and nuclear imaging process. The MRI is helpful for generating multiple projections imaging whereas ultrasonography helps to detect upper lumbar and chest wall injuries. Further, nuclear imaging is used to differentiate failure of epiphyseal endplate from fractures (2,3,7). Discussing the Radiologic Features The different types of lumbar spine fracture highlight different radiologic features in radiography where compression of superior L3 endplate indicates spinal compression fracture. The downward compression of L2 and fragment displacement determines anterior fracture in lateral radiography. Further, AP radiographs there are interpedicular distances between L1 to L5 that indicate fractures. There are swelling in soft tissue in AP view assures fracture even if the fracture is not directly visible. The major radiologic features of compression fracture are vertebra fall from height and the major radiologic features of burst fracture are angulation of thoracolumbar junction, canal narrowing and neurologic injury. Further, the oblique radiographs highlight the Scottie dog configuration where neck defect is dog shaped configuration that indicates spondylolysis. These were some of the most common radiologic features of lumbar spine fractures (2,3). Discussing the Treatment Options The treatment options for lumbar spine fractures depends on the fracture patterns Flexion Fracture Pattern The non-surgical treatment for fractures (burst and osteoporotic) due to flexion fracture includes physical activities and rehabilitation exercises. Bracing for 6-12 weeks is used to treat these fractures. However, the spine surgery is recommended in case of vertebral height loss, excessive bending or angulation, multiple bone fragments and nerve injuries. Extension Fracture Pattern The non-surgical treatment involves wearing cast or brace for 12 weeks, these fracture patterns generally wont need a surgery whereas in severe cases like disk falls and injury on posterior ligaments leads to spine surgery Rotation Fracture Pattern The non-surgical treatment involves motion increase exercises without brace or cast whereas surgery is needed in case of severe nerve damage or serious spinal cord injury. Comprehensive Fracture Pattern Back brace and bone heals are suitable for treatment of mild injuries whereas vertebroplasty and kyphoplasty are used as the surgical process to induce cement into fractured bone (8,9,10). References Fractures of the Thoracic and Lumbar Spine-OrthoInfo AAOS. Orthoinfo.aaos.org. 2016 [cited 27 August 2016]. Available from: https://orthoinfo.aaos.org/topic.cfm?topic=a00368 Lumbar Spine Fractures and Dislocations: Background, Anatomy, Pathophysiology. Emedicine.medscape.com. 2016 [cited 27 August 2016]. Available from: https://emedicine.medscape.com/article/1264191-overview#a9 The Radiology Assistant : Spine - Thoracolumbar injury. Radiologyassistant.nl. 2016 [cited 27 August 2016]. Available from: https://www.radiologyassistant.nl/en/p4906c8352d8d2/spine-thoracolumbar-injury.html Reinhold M, Knop C, Beisse R, Audig L, Kandziora F, Pizanis A, Pranzl R, Gercek E, Schultheiss M, Weckbach A, Bhren V. Operative treatment of 733 patients with acute thoracolumbar spinal injuries: comprehensive results from the second, prospective, internet-based multicenter study of the Spine Study Group of the German Association of Trauma Surgery. European Spine Journal. 2010 Oct 1;19(10):1657-76. McPhee SJ, Papadakis MA, Tierney LM, editors. Current medical diagnosis treatment 2010. New York:: McGraw-Hill Medical; 2010 Nov 5. Rantakokko J, Frantzn JP, Heinnen J, Kajander S, Kotilainen E, Gullichsen E, Lindfors NC. Posterolateral Spondylodesis Using Bioactive Glass S53P4 and Autogenous Bone in Instrumented Unstable Lumbar Spine Burst Fractures; a Prospective 10-Year Follow-Up Study. Scandinavian Journal of Surgery. 2012 Mar 1;101(1):66-71. De Iure F, Cappuccio M, Paderni S, Bosco G, Amendola L. Minimal invasive percutaneous fixation of thoracic and lumbar spine fractures. Minimally invasive surgery. 2012 Jul 16;2012. Lehman RA, Paik H, Eckel TT, Helgeson MD, Cooper PB, Bellabarba C. Low lumbar burst fractures: a unique fracture mechanism sustained in our current overseas conflicts. The Spine Journal. 2012 Sep 30;12(9):784-90. Khalatbari MR, Khalatbari I, Moharamzad Y. Intracranial hemorrhage following lumbar spine surgery. European Spine Journal. 2012 Oct 1;21(10):2091-6. Meredith DS, Kepler CK, Huang RC, Brause BD, Boachie-Adjei O. Postoperative infections of the lumbar spine: presentation and management. International orthopaedics. 2012 Feb 1;36(2):439-44.

Real Gross Domestic Product Growth

Question: Discuss about the Real Gross Domestic Product Growth. Answer: Introduction Indonesia as a country has vast potential that for the large part of the last century was unnoticed by the international fraternity. The countrys economy is the ninth largest economy in the world in PPP terms and has posted a stellar economic performance in the recent times backed by vibrant domestic demand and consumer confidence. As a result, during the peak of the global financial crisis when the other economics had negative GDP growth, Indonesia was the worlds second fastest growing economy only next to China (Elias and Noone, 2011). In the above backdrop, the aim of the given report is to analyse the economic performance of Indonesia during the period 2004-2013 with the use of macroeconomic indicators for conducting an analysis of the labour, price and production output. The scope of this report not only reflects on the performance but also defines the various indicators use and reflects on the measures taken by the government with regards to resolving the various issues. Production output performance analysis Performance indicators The various performance indicators of output performance are discussed below. Real Gross domestic product (GDP) It is a value which sums up the market value at constant prices of the total goods and services that are produced in the nations within a given timeframe which normally is the financial year (Mankiw, 2012). Real GDP growth rate The above value highlights the percentage change in the GDP at constant prices during a given period which is usually quarter or year. This is a faithful indicator of the economic growth registered by a particular country. Per capita GDP This parameter is a reliable estimator of the standard of living of the residents of the country. Per capita GDP = Real GDP/National Population A growth in GDP on a per capita basis augers well for continuous improvement in iving standards of the people (Hoover, 2012). Performance output measures Indonesia Trends Real GDP It is apparent from the above graph that the GDP has continuously increased in the given period. In this regard, the GDP numbers in the aftermath of the global financial crisis are particularly impressive which indicate the overall resilience of the Indonesian economy from external shocks. The lowest GDP level was witnessed in 2004 when it stood at IDR 340,865.2 billion while the highest GDP level was that at the end of period i.e. 2013 which stood at IDR 2,353,207.6 billion (TradingEconomics, 2016). Real GDP growth rate It is impressive to see that during the given period, the real GDP growth has been in excess of 4% with the lowest value of 4.1% visible at the peak of the global financial crisis. The global financial crisis had limited influence on Indonesia as the economy is more driven by domestic demand and hence actually attracted huge capital in the aftermath of the crisis. The highest growth rate recorded in the period is 7.2% at the end of 2004 (TradingEconomics, 2016). GDP Per Capita The per capita GDP is showing an increasing trend during the given period with an increasing rate of increase in almost all years except 2009. This is evident of the fact that growth in Real GDP exceeds the growth in national population. Also, the lowest per capita GDP was witnessed in 2004 and stood at USD 2,420.58 while the highest levels was witnessed in 2013 and stood at USD 3,570.93 (TradingEconomics, 2016). Detailed Performance trends Indonesia It is evident that Indonesia has witnessed robust economic growth that is captured by the various parameters listed above. The growth trend did not reverse even during the global financial crisis as the economy had limited dependence on exports unlike other Asian economies. The economic growth is primarily on account of strong domestic growth fuelled by the rising standards of the domestic people as indicated in the per capita GDP growth. There has been constant rise in the consumer confidence which has reflected in increased spending by consumers. Further, a stable policy and political regime during the period also attracted significant capital especially from 2010 onwards which also led to economic growth and further rise in purchasing power of customers. Production output performance - Steps adopted by the Government In order to enhance, the output performance, the government has played a key role of enabler in the following manner (Elias and Noone, 2011). The government has simplified regulations and opened the economy so as to attract more foreign capital and provide a spur to the economy. Investments in infrastructure have been done so as to enhance the cost competitiveness of exports from Indonesia. These investments include both soft and hard infrastructure investment. Cheap credit has been provided to various SMEs along with entrepreneurs so as to enhance the overall output and leverage the available resources. The government is increasingly focus on services sector development through prudent measures so that there is a shift from the agriculture to services. During the economic crisis in 2008-2009, accommodative monetary policy along with prudent fiscal measures were deployed to keep the domestic demand robust. Labor market analysis Unemployment Types and Causes Unemployment occurs when an individual is finding a job but due to various reasons he/she is not getting any job opportunity. Unemployment is considered a major macroeconomic indicator to measure the economic status of the economy of a country as it is a key resource especially for a labour intensive economy such as Indonesia (McTaggart, Findlay Parkin, 2012). Unemployment rate - Indonesia It is evident from the graph above that the unemployment rate peaked at 11.6% in mid-2005 and has continued to decline since then till 2013 to reach a level of below 6%. In 2013, due to slowing economic growth, the unemployment rate has marginally increased to 6.1%. Robust economic growth which continued even during the global financial crisis is the main driver of the decreasing unemployment rate in Indonesia (TradingEconomics, 2016). Types of unemployment Frictional Structural Cyclical Frictional unemployment arises in the country when an individual leaves the job to search a suitable job and thus become unemployed (Mankiw, 2012). When there is a change in the process, technology or especially in the industry then the existing workforce do not have the caliber or requisite knowledge to sustain in the change hence, structural unemployment increases (Goodwin et al., 2013). Cyclical unemployment results when there is a variation in the business cycle and hence fall in the demand of the work force due to plummeting in the demand for goods and services (Weale Christodoulakis, 2015). Types of unemployment in Indonesia The major unemployment that exists in Indonesia is structural unemployment especially in the urban areas where there is high unemployment amongst the college and university graduates who do not get jobs as per their skills since the services sector has only recently started catching up. Most of the employment still is provided by the agriculture sector (Indonesia-Investments. 2015). Cyclical unemployment is low since the economy has been growing at a robust pace in the last decade. Further, frictional unemployment is comparatively lower in Indonesia since people cannot afford to remain jobless by choice for long and also unemployment continue to be high (Pigou, 2013). Government measures for reducing unemployment in Indonesia In order to tackle the menace of unemployment, the government has taken several positive measures which are expected to continue in the future. These measures have been highlighted below (G20, 2014). Improving rural infrastructure so as to stimulate jobs and cause a shift from the burdened agriculture sector. Providing a stable policy regime, cheap financing to SMEs along with lesser regulation to foster the growth of manufacturing sector. National Entrepreneurship program has been launched so as to provide training and support to young graduates to start small and medium businesses. There has been a massive revamping of public vocational training centres so as resolve the issue of labour mismatch along with enhancing the labour productivity and quality. Price level analysis Inflation Definition, inflation trends and cause Inflation Inflation is a situation in which the price of the products and services is increasing from their base rate which results reduction in the purchasing power of the particular currency of the country. Inflation rate is a percentage rate of the change in the Consumer Price Index (CPI) on yearly basis. This inflation rate provides an estimate of % change in the price of the products in a year (McTaggart, Findlay Parkin, 2012). Inflation rate trend It is evident from the trend above that inflation has persistently remained high. The highest inflation level realised during the given period was 17.1% in 2005 while the lowest levels were at the height of the global financial crisis in 2009. However, despite this the lowest inflation level is 2.5%. Further, in 2013, there is an increase in inflation which has exceeded 9% which is much higher than the central banks inflation target 4% +/- 1% (TradingEconomics, 2016). There are two primary causes of inflation Increase in the demand of goods Increment in the cost of goods or service On the basis of the causes of inflation, it can be divided into two basic types namely cost-push and demand pull inflation. Cost-push inflation Manufacturing cost is a combination of four factors land, capital, labour and entrepreneurship. Enhancement in the manufacturing cost of any product leads to increase the market price and is termed as cost-push inflation. Hence, there would be shortfall in the supply of a product at the previous specified rate (Mankiw, 2012). Demand-pull inflation One of the reasons of demand pull inflation is full employment because when the economy of a country is sustainable enough to provide full employment to the people, it results in higher wages to the people. Thus, the purchasing power of the individual increases but market does not have enough supply to cater to this increased demand, hence the price increases (McTaggart, Findlay Parkin, 2012). Cause of inflation - Indonesia Indonesia has faced high inflation due to below mentioned reasons (UNAND, 2013). High amount to fuel subsidies which continue till the present and thus whenever there is rationalisation of these subsidies due to higher fuel prices, there is high inflation which was the case in 2005 when the inflation surged more than 17%. High economic growth coupled with increasing per capita income levels has contributed to higher demand from consumers, which has led to inflation. Currency fluctuation due to inflows and outflows of foreign money especially from 2010 onwards. Rising food inflation (especially due to high price of rice) which contributed to the overall inflation in an intermittent manner. Techniques adopted by Government to receive stable price range The various measures taken by the government to tackle inflation are mentioned below (Manurung, 2013). Indonesia has implemented a restrictive monetary policy by hiking rates so as to cool down demand Further, the government has embarked on initiatives to remove the structural issues with regards to supply constraints (especially with regards to rice) with the help of State Logistics Agency (Sambijantoro, 2014). Measures for rationalisation of fuel subsidies in a gradual manner so that they are brought down to sustainable levels and hence do not provide inflation spikes. Conclusion It is apparent on the discussion above that Indonesia has performed very well with robust economic growth during the period 2004-2013. The economic growth of the nations was unperturbed by the global financial crisis and as a result lot of foreign investors were attracted towards Indonesia. The unemployment in the country has also declined on the back of economic growth which increases the demand for labour coupled with proactive measures on the part of the government. However, structural unemployment still continues to be high, hence more needs to be done in this regard, Inflation has been persistently high in the given period partly due to robust economic growth. The faulty fuel subsidies along with food inflation have also contributed to sudden surges in inflation and it is expected through coordinated efforts of the government and central bank, this would be controlled. References Borio, C. (2014). The financial cycle and macroeconomics: What have we learnt?, Journal of Banking Finance, 45, 182-198. Elias, S. and Noone, C. (2011), The Growth and Development of the Indonesian Economy, Retrieved on August 10, 2016 from https://www.rba.gov.au/publications/bulletin/2011/dec/pdf/bu-1211-4.pdf G20 (2014), Employment Plan 2014 Indonesia, Retrieved on August 10, 2016 from www.g20ewg.org/index.php/.../5-employmentplans?...47...employment...indonesia Goodwin, N., Nelson, J., Harris, J., Torras, M. and Roach, B., (2013). Macroeconomics in context, New York : ME Sharpe. Hoover, K. (2012). Applied intermediate macroeconomics, Cambridge: Cambridge University Press. Indonesia-Investments (2015), Unemployment In Indonesia, Retrieved on August 10, 2016 from https://www.indonesia-investments.com/finance/macroeconomic-indicators/unemployment/item255 Mankiw, N. (2012).Macroeconomics, New York: Worth Publishers Manurung, N. (2013), Indonesia Inflation Rate at 4-Year High as Economy Set to Slow, Retrieved on August 10, 2016 from https://www.bloomberg.com/news/articles/2013-08-01/indonesia-inflation-rate-at-4-year-high-as-economy-set-to-slow McTaggart, D., Findlay, C., Parkin, M. (2012).Macroeconomics, French Forest, N.S.W.: Pearson Pigou, A. C. (2013).Theory of unemployment, New York: Routledge Sambijantoro, S. (2014), Bank Indonesia shifts focus to supply-side of inflation, Retrieved 7 August 2016, from https://www.thejakartapost.com/news/2014/04/22/bank-indonesia-shifts-focus-supply-side-inflation.html Suryadarma, D.,Suryahadi, A. and Sumarto, S. (2007), Reducing Unemployment in Indonesia: Results from a Growth-Employment Elasticity Model, Retrieved 7 August 2016, from https://www.eaber.org/sites/default/files/documents/SMERU_Suryadarma_07_2.pdf Trading Economics (2016), 300,000 Indicators from 196 countries, Retrieved 7 August 2016, from https://www.tradingeconomics.com/ UNAND (2013), Chapter 1- Introduction, Retrieved 7 August 2016, from https://repo.unand.ac.id/1699/3/bab%25201.pdf Weale, M., Blake, A., Christodoulakis, N. (2015).Macroeconomic Policy, Florence: Taylor and Francis.

Business Operations of Material Handling

Question: Discuss about the Business Operations of Material Handling. Answer: Introduction This study provides an outline of a research project aiming to assess as well as manage risks associated with the operations of material handling system in the business context. Thus, this study provides brief outline of the research problem along with establishing research aim and objectives. Moreover, this study also illustrates a brief idea regarding the methodologies to be used in the project. The operations of Material Handlings System involve the protection, control, storage and movement of material by fostering on providing place and time utility. However, Material Handling Systems have severe issues or challenges in regards to delivery precision, inventory levels, operation costs, delivery quality, information flow as well as safety (Fekete et al., 2015). Moreover, these issues ultimately create consequences to the business operations to the organizations who deal with selling this product. Therefore, the assessment as well as management of the risks associated with MHS is the major concern for this particular research. Research Aim and Objectives The major aim of this research is to assess as well as manage risks associated with the business operations of the Material Handling systems. The major objectives associated with this research are to To assess the risks associated with the business operations of MHS To explore the strategies through the issues with MHS can be addressed To demonstrate how the risk management plan of MHS mitigate the business issues Data Collection Method Data collection methodology can be termed as the procedure to collect and measure data over the targeted variables in a systematic manner. Data Collection Methods can be classified into two groups such as Primary and Secondary Data Collection Methods (Mackey Gass, 2015). Primary Data Collection technique deals with conducting questionnaires, interviews or surveys with a small group of individuals. Moreover, Secondary Data Collection methods utilize the past researches to gather data from several sources such as articles, peer-reviewed journals and others (Chang et al., 2013). However, Primary Data Collection technique would be utilized by conducting survey among near about 50 employees who are associated with the manufacturing of MHS. Data Analysis Method Data Analysis method is the technique of inspecting, cleansing, transforming and modeling data with the aim to support decision-making, discover helpful details and suggest conclusions. Qualitative and Quantitative Data Analysis techniques are two major categories of Data Analysis methodology (Taylor, Bogdan DeVault, 2015). Qualitative Data Analysis technique is the range of processes whereby researcher moves from the data gathered into some forms of explanation, understanding or interpretation of investigated scenarios (Flick, 2015). Furthermore, Quantitative Data Analysis is such a systematic way of investigation strategies during collecting numerical data, which allows researcher transforming what is noticed within the numerical data. This, quantitative data analysis method would be selected for analyzing the numerical data gathered from survey conducted among 50 employees who are associated with the manufacturing of MHS. Proposed Timeline Major Stages or activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Topic Selection Primary Data collection Creating layout Literature review Research Plan Formation Appropriate Research Technique Selection Analysis and Interpretation of Data Collection method Data Findings Conclusion of the Study Rough Draft Formation Final Project Submission Conclusion After outlining the research proposal, it can be stated that the risks associated with the operations of MHS would be assessed and managed properly based on this outline. Moreover, this risk assessment and management would also help the researcher to resolve the business issues with MHS. Bibliography Chang, Q., Pan, C., Xiao, G., Biller, S. (2013). Integrated modeling of automotive assembly line with material handling.Journal of Manufacturing Science and Engineering,135(1), 011018. Ezema, C. N., Okafor, E. C., Okezie, C. C. (2016). Industrial Design and Simulation of a JIT Material Handling System.European Journal of Engineering Research and Science,1(6), 52-57. Fekete, P., Lim, S., Martin, S., Kuhn, K., Wright, N. (2015). Combined Energy and Process Simulation to Foster Efficiency in Non-automated Material Handling System Design.Studies in Engineering and Technology,3(1), 28-39. Felshin, M., Frenkel, I., Khvatskin, L. (2016, February). Availability and Unloading Capacity Assessment of Multi-state Material Handling System, Operate in a Stochastic Environment and Material Handling Stochastic Demand. InStochastic Models in Reliability Engineering, Life Science and Operations Management (SMRLO), 2016 Second International Symposium on(pp. 357-364). IEEE. Flick, U. (2015).Introducing research methodology: A beginner's guide to doing a research project. Sage. Mackey, A., Gass, S. M. (2015).Second language research: Methodology and design. Routledge. Midday, J., Nelson, C. A., Oleynikov, D. (2013). Improvements in robotic natural orifice surgery with a novel material handling system.Surgical endoscopy,27(9), 3474-3477. Padole, A. K. G. S. (2014). DESIGN AND ANALYSIS OF DUMP VALVE IN ASH HANDLING SYSTEM USING PRO-E AND ANSYS SOFTWARE.International Journal of Innovation in Engineering Research and Management ISSN 2348-4918, ISO 2000-9001 certified, E,1(2), 1-7. Taylor, S. J., Bogdan, R., DeVault, M. (2015).Introduction to qualitative research methods: A guidebook and resource. John Wiley Sons. Wang, C. N., Lin, H. S., Hsu, H. P., Wang, Y. H., Chang, Y. P. (2016, April). The Preemptive Stocker Dispatching Rule of Automatic Material Handling System in 300 mm Semiconductor Manufacturing Factories. InJournal of Physics: Conference Series(Vol. 710, No. 1, p. 012033). IOP Publishing.

Personal Management

Question: Choose any existing company in the service-related business (i.e. retail, hotel, restaurant, airline or tourism) industry in Singapore. Imagine that you have been appointed as the Human Resource (HR) Manager of your chosen company. Your boss has asked you to prepare a report recommending job design, job description (including specification), recruitment and selection strategies that can be adopted by the company to fulfil its staffing needs in view of HR strategies. The company wants to create an engaging and motivating work force in order to have a competitive advantage in the marketplace. Answer: Introduction The recruitment strategy for Conrad Centennial has been designed in the report. Conrad Centennial is a leading 5 star luxury hotel in Singapore. It is an award winning luxurious hotel in Singapore (Singapore, 2015). The recruitment strategy for the position of marketing manager and CEO has been discussed. Singapore is a highly developed economy in Asia Pacific. Globalization forces like high mobility of labor, capital investments have posed new challenges for the economy. It has affected the macro and micro environment of the country. The HR manager of Conrad Centennial has formulated the recruitment strategy on the basis of the socio-economic and political condition of the country. The new regulations of labor and the hotel industry have played a major role in formulating the strategy of recruitment. The hotel industry in Singapore has adopted a range of HR policies. The human resource of the organization has contribution on the bottom line. The HR strategies have been implemented to minimize the labor turnover via recruitment, selection and induction process (Cheng Brown, 1998). Job design Conrad Centennial will fill up the position of CEO and marketing manager. The job design is formulated for the position of CEO and Hotel manager. Job description for the position of CEO Responsible for management of the operations of the Hotel (Production, Maintenance, Quality , Innovation, Finance and IT , supply chain and sustainability) Industry Hotel Functional area Top Management Role CEO Report to Board of Directors Experience 20-25 years Desired profile of the candidate Educational qualification UG Any stream and PG ( MBA in marketing /operations/hospitality). Hotel management degree will be preferred. Summary of Job The individual will be responsible for providing leadership to the company at the forefront of the industry. He will be responsible for the development of a strategic plan for the growth of the revenue and profitability of the company. He will be responsible for providing a staregic direction to the business. Skills required The individual must be strategically oriented. Must possess leadership qualities, collaboration and interpersonal skills. He will be responsible for motivating the employees and assist them in decision making. He will be responsible for the promotion of the products and services to capture greater share of the market. The individual should possess in depth knowledge of the hotel business and know how to generate high volume of sales by using the techniques of marketing. Must possess immense knowledge of the core business areas of marketing, finance , IT and human resource. Job description for the position of Hotel Manager A hotel manager must be aware of everyone in the management team. Reports to the Senior Hotel Manager Objective of the job To deliver customer service in a friendly manner to create a warm and welcoming atmosphere for all the guests in the hotel. The hotel manager will be responsible for supervising, training and motivating the team. The key aim of the hotel manager will be retention of the existing customers and attracting new customers. Educational qualification The individual must possess a management degree from a reputed organization in Singapore. The person must have 5 years of working experience in the hotel industry. Main responsibility The individual will responsible for delivering excellent customer service ensuring that the guests receive comfort and safety. He must be able to deal with all the enquiries in a professional and courteous manner. He must assist the team in dealing with the complaints in a professional manner. He must manage the administration of all the reservations, cancelations which should be in line with the policy of the company. He must have the capacity to implement effective strategies of marketing in order to maximize the occupancy level. Recruitment strategy for Singapore Major changes have been seen in the labor policies in Singapore. The dependency ratio on foreign labor has been reduced. From 1 July, 2015, the service sector will have a dependency ratio of 40%. Since 2015, the unemployment rate of Singapore is the lowest. There is strong competition for labor for which the hotel industry faces difficulties in the recruitment and the retention of the employees especially in the hotel jobs (Mom.gov.sg, 2015); (BBC News, 2015). There is various negative perceptions about the hospitality industry. This has affected the recruitment and the selection process. The hospitality industry suffers from negative perception of long working hours and low rate of wage. The new implemented government regulation on foreign labor has been a major problem for the country. Thus it is favorable to hire Singaporeans than the foreign laborers. But it is difficult to get good candidates for the position of CEO and manager due to tough competition from the other hotel industries. Since it is difficult to hire suitable employees for the post of CEO and hotel manager, Conrad will offer competitive salaries to the employees. The competitive salary package must be according to the standards of the top five star hotels in Singapore. Competitive compensation is a feasible strategy for the retention and attracting the talents. The recruitment at Conrad is done by using the employer branding methods. Employer branding can be defined as the process of in which the external organizational image an identity is portrayed specifically a main element of the organizational culture. After the competitive salary has been offered to the employees, the culture of the organization will be second important focus of the employees. Thus Conrad shows strong culture of the organization to maximize its value (Economywatch.com, 2015). The recruitment process at Conrad is divided into four stages. They are HR planning, responsibility of the organization, strategic recruitment and decisions and methods of recruitment. Competitive salaries will be offered to the existing CEO and hotel manager of five star hotels in Singapore. Conrad will not outsource its recruitment (Singapore Business Review, 2015); (CNBC, 2013). Selection strategy for Singapore Conrad will use a strict selection strategy for recruiting for the position of CEO and hotel manager. The candidates have to pass through multitude of criteria before the final selection. The initial screening will be on the basis of the educational qualification, experience. After the base line requirements have been fulfilled, there will be various rounds of interview, water confidence test and psychometric test. The final interview round will be taken by the top HR manager of the organization. During the selection process there will be stringent rules regarding the appearance and behavior of the candidate. Negotiation regarding the right pay package will be a criteria for the selection of the candidate. Implementation of the strategies The strategies for recruiting the right candidate for the post of CEO and hotel manager are outlined below The recruitment will be conducted for the post CEO and Hotel manager. For the success of the recruitment process, the staffing resources will be identified at first. The number and type of employees attending the interview will be analyzed. On the basis of the analysis, the suitable candidates will be called for the interview. The differences between the anticipated demand and the forecasted supply of the candidates will be identified. The value of the company in the market will be used as an effective strategy to recruit qualified candidates for the position of CEO and manager. At first the applications of the candidates will be shortlisted on the basis of the educational qualifications and experience. The shortlisted candidates will have to undergo a psychometric test (Osborne, 2014). The test will help to analyze the EQ, IQ and personality of the candidate. The suitable candidate will be chosen. In the next phase, the candidate has to go through two rounds of interview. There will be a telephonic round of interview and the final round of interview will be the face to interview with the senior HR manager. The senior HR manager will conduct the interview and test the capability of the candidate to match up to the expectations of the organization. Conclusion The hospitality industry in Singapore is highly complex. It is affected by the stringent policies of the Government and the economic conditions of the country. The hotels have to constantly search for ways to maintain the competitive advantage. Hotel industry is a labor intensive sector. It has to develop the human resource as their core competent area to retain the right talent for the organization. The strategic human resource management will be successful if they can select the right candidate for maintaining the operations of the hotel. The CEO and the hotel manager are two highly esteemed positions. They carry the baggage of huge responsibility. They must possess the personality to preserve the culture of Conrad. The value of the organization will maximize depending on the strategies taken up by CEO. Since, the hotel industry is a highly competitive sector in Singapore, hiring the right candidate will be a tough job for the organization. In order to hire the right candidate, the organization has to pay competitive pay packages. The pay packages should be similar to the ones that are offered at the other five star hotels. During the process of recruitment, Conrad has to use its brand value to get potential candidates for the interview. References BBC News,. (2015). Singapore introduces new labour laws. Retrieved 31 January 2015. Cheng, A., Brown, A. (1998). HRM strategies and labour turnover in the hotel industry: A comparative study of Australia and Singapore. The International Journal Of Human Resource Management, 9(1), 136-154. doi:10.1080/095851998341233 CNBC,. (2013). Singapore Firms Hit by Foreign Labor Laws. Economywatch.com,. (2015). Singapore Economy | Economy Watch. Retrieved 31 January 2015. Mom.gov.sg,. (2015). Press Release Detail - Ministry of Manpower. Retrieved 31 January 2015. Osborne, H. (2014). Psychometric tests in job interviews: what are they looking for?. the Guardian. Retrieved 31 January 2015. Singapore Business Review,. (2015). Visitor arrivals to grow 7.7% in 2013: DBS. Retrieved 31 January 2015. Singapore, C. (2015). Conrad Singapore. Conradhotels3.hilton.com. Retrieved 31 January 2015.

Frankenstein vs. Blade Runner Essay Example

Frankenstein vs. Blade Runner Essay Both Mary Shelley’s Frankenstein and Ridley Scott’s Blade Runner are classic science fiction stories that deal with the themes of technology’s effect on humanity and the question of ‘What does it mean to be human? ’ In Blade Runner, the film portrays the human race having a diminished sense of ‘humanity’ because the collective cultures and communities that exist in present day are non-existent in Blade Runner’s dystopian earth. Take for example the confrontation between Chief Bryant and Deckard over whether to ‘retire’ the rogue replicants. First Bryant tries to passively push Deckard to come out of retirement; but when Deckard refuses to comply, Bryant resorts to using abusive threats and bullying to get Deckard to do the dirty work and kill the replicants. This theme continues to appear throughout the movie as the human characters bark and snap at each other constantly. Which indicates the lack of respect they have for each other, showing the breakdown of human relationships in this dystopian world. In contrast, the Replicants, who by all accounts are the most synthetic aspects of the film, appear to have the most genuine compassion, companionship, morality, empathy and courtesy for each other. This makes them appear more human than the actual protagonists in the film. Throughout Blade Runner the replicants tend to hold more civil and polite conversations with one another, demonstrating the compassion they have for each other and a caring empathy that lacks between the humans. We will write a custom essay sample on Frankenstein vs. Blade Runner specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Frankenstein vs. Blade Runner specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Frankenstein vs. Blade Runner specifically for you FOR ONLY $16.38 $13.9/page Hire Writer By the end of Bladrunner, the replicants appear to have a identity that is more human when compared to the actual humans in the film. Mary Shelley’s Frankenstein also functions in a similar way. Frankenstein compares Victor Frankenstein’s creature to Victor himself and by the end, the roles of ‘human’ and ‘creature’ are reversed. Initially the creature is frustrated and is full of hatred for his creator’s abandonment and society’s abhorrence of his appearance. Frankensteins creature explains his anger, saying, There was non among the myriads of men that existed who would pity or assist me; and should I feel kindness towards my enemies? No: from that moment I declared everlasting war against the species, and, more than all, against him who had formed me and sent me forth to this insupportable misery. After realizing that his creator will eventually do nothing to help him cope with being alone in the world and detested by society, the creature kills off Victor’s family, turning the nce urbane gentleman into a monster not unlike the creature. Echoes of the creature’s earlier statements now appear in Victor’s deathbed speech, illustrating the degree in which Victor has become dehumanized. â€Å"I was cursed by some devil,† he cries, â€Å"and carried about with me my eternal hell† (142). Driven by his hatred for the other, the ‘human’ – Victor – distances himself farther and farthe r away from human society and sanity and becomes a creature possessed in finding and killing his creation. After his creator’s passing the creature pays one final visit to his former master and while Victor in the end believes him to be a  insensitive brute, Shelley casts the creature as a martyred classical hero: â€Å"I shall ascend my funeral pile triumphantly and exult in the agony of the torturing flames,† he says (149). Fittingly, the last few pages of the story are taken up with the creature’s own words as he preaches to the reader about his apparent moralistic change in an attempt to give himself self-definition. Another theme that can be seen in both Blade Runner and Frankenstein, is the question of ‘Are creations of science born inherently evil? ’ To put it into context for Blade Runner, Dr. Eldon Tyrell – inventor of the replicants – created machines that functioned almost the same as humans, but they were thrust into the world without any memories and experiences. The replicants were also expected to work and adapt to a changing world with an underdeveloped brain on par with a pre-pubescent child. Dr. Tyrell realised this and thus implanted within them a four-year lifespan with which time they would automatically die. This was due to the fear that the replicants, who were born with a mind of ‘tabula rasa’ or a blank slate, would develop humanistic feelings and become human. From this the movie illustrates that as the replicants (especially the seven rouge replicants) reach the end of their lifespan, they become scared of ceasing to exist and then take drastic measures to allow themselves to live Frankenstein functions in a similar way, the gothic horror novel explores what makes us human and questions the reader to pinpoint what are the attributes of a human being and how do humans become integrated into society. The creature shows that humans and man-made creatures alike are born with inherently good, and nature and the conditions around determine future personality, or the old nature/nurture argument. When Frankenstein’s creation turns against him, the novel shows that it is not the fault of the creature, but rather the wrongdoings of society that forced the creature to act the way he did.

67 Creative Writing Freelance Jobs to Make Money With Your Hobby

All my life Ive enjoyed writing. In high school, I would write poems in my spare time. You know teen angst and all. In University, I took creative writing classes and loved it all. It wasnt until I had my twins that I realized there was a way to get paid for your writing. Its with freelance jobs! But, specifically writing jobs. I started my path as a freelancer when my twins were little and I was a stay-at-home mom. These freelance jobs changed my life for the better. I can write for clients, and clients come to me seeking my services. Its the best of both worlds. If youre reading this and love to write and want to know if your passions can be monetized, I have something for you. I get emails from wonderful people who want to freelance who ask me if their hobbies are profitable. I hesitate in responding because if you dont know, my journey as a freelance writer lead me to business writing. I write for online businesses. Most of my projects are blogging jobs. I write lead generation content for small businesses. And I absolutely love it! But, did you know that you can also make money with creative writing jobs? These are hobbies like gardening or gaming. Imagine writing about the things you love to do those hobbies, crafts, or music lessons you spend time on can make you money? Although my focus is on small businesses, not publications or magazines, I truly want to help anyone interested in freelancing that there are ways to side hustle some income. So, lets get to it. The first part shares with you creative writing jobs and the second part shares with you twenty-one freelance jobs websites you can use to find some work. 46 Creative Writing Jobs 1. Art Did you take art in high school? I did! How about art history in college? The arts is a popular hobby for many of us. Whether its the act of painting, drawing, or teaching about art history, many of us can relate to art. And you know what? There are creative writing jobs in the arts! Many magazines in the arts hire freelance writers. Here are ten of them. 1. Visual Arts News This magazine is Canada-based and focuses on the the Atlantic Canadian art and their artists. Not only do they have a magazine, but also a podcast with great interviews of up and coming new Canadian artists. They post popular stories in their magazine are: Features Exhibition reviews Artists profiles This magazine provides a pitch template and offers suggestions on what they want. If your submission is accepted, payment is between $100-$150. 2. Polymer Arts This publication focusses on polymer clay artwork, and their audience is artists, collectors, and galleries. They stress that Polymer Arts wants to show the people that this form of art isnt kids art; its a skilled and high caliber piece of work. Freelance jobs for this magazine want new writers focus to pitch these topics: Features Materials and tools Testing and reviewing new products and tools Featuring one artist Gallery reviews Business/marketing that appeals to the working artist Personal experience Essay style Broad issues in the polymer community If your submission is approved, you will be compensated. Its unspecified, but other creative writers have mentioned up to $.10/word. 3. Canadian Art This is a contemporary publication that is seeking exciting, visual and a critical perspective from Canadians. This is not an academic publication; they want the untold stories here. There are two types of freelance jobs digital articles and print writing. Digital articles pay $.50/word and print pays $.75/word. Read through their editorial guidelines to ensure your pitch gets approved. 4. Cabinet Cabinet prides themselves in being an art and culture magazine. They enjoy any subject matter as long as it demonstrates how our everyday life is strange, unique or artificial. Cabinetappreciates the unorthodoxdaring theses, unfashionable stances, minute observations, forgotten cultural practices, and found documents. This magazine focuses on contemporary art ideas and does not accept articles that focus on one artist or their work, or review articles or news articles about art exhibitions. If your story is accepted, you will be compensated. Payment for this creative writing job online is unspecified. 5. Art21 Art21 doesnt have a submissions section for their website. But, they do have freelance jobs as Ive read other writers being hired by them. This magazine publishes quarterly and has a big digital section. If you want this freelance writing job, then you have to pitch the editor your story idea. This means doing a bit of digging on their website and social media. Find the right contact person to pitch your story. There is compensation one freelancer quoted $.13/word. 6. ArtNews ArtNews is the most popular and most widely read magazine in the world. If you love art, then you know about this magazine! And according to writers, freelance jobs for ArtNews pays up to $.80/word and pays within a month. To help ensure your pitch to the editor gets read and approved, make sure to check out this article on Contently from the ArtNews editor. She provides actionable advice to help you pitch your story in the best way. Simply submit your idea to the editor and wait! 7. Artsy Artsy supports artists from all over the world. They are the premier platform for collecting art and discovering beautiful art. They have a database of over 1 million galleries, works of art, art fairs and over 100,000 artists. There is no submission page on this site, which means its a good idea to network with the editor and develop an ongoing relationship. Other writers who landed this freelance job have been paid between $.30-.40/word. To pitch your idea, find the right contact person here. 8. ArtForum Artforum is an international monthly publication that focusses on articles and reviews of contemporary art. Again this magazine does not specify a submission page. So, to get paid for this job, you will probably have to contact the current editor David Velasco. As for compensation, many writers have been paid and happy with the process. The average payment is $.32/word. 9. Communication Arts Communication Arts is the leader in the creative industry. Their trade journal is the largest creative magazine around. Their publication caters to artists, graphic designers, photographers and anyone involved in the visual communication industry. Their submission page stipulates a variety of topics you can write about such as business, creativity, emerging design, and culture. What is great about freelance jobs with Communication Arts is they provide 1:1 help and support in the editing process. They provide extensive feedback to help make your piece the best it can be. Writing is compensated with a highly competitive rate, but its unspecified. 10. Kcet Artbound The Kcet network is primarily a television network in Southern California, but they do have a website with a blog for writing jobs in the Artbound section. The Artbound section of Kcet strives to reveal the analysis of how art today is affecting our society and culture. Kcet Artbound has won many Emmys and awards for its innovative content. As one freelancer put it: [Kcet Artbound is a] delightful publication for freelancers! The type of freelance job you might get hired for is like an 800-1000 word criticism piece or review in the arts entertainment coverage. Since there is no submission page for writers, you have to do some investigations to find out the editor and network with them to pitch your ideas to. Gardening Ahh! Gardening and horticulture/farming is a huge hobby for many people. As well, its a great business too. From hydroponics to vegetable gardening or natural pesticides for organic farming there is no shortage of article ideas. Most of these freelance creative writing jobs are magazine based that are high paying and can help build your portfolio as a new freelance writer. Here are seven gardening freelance jobs. 11. Horticulture Magazine Horticulture magazine is one of the best gardening magazines for beginner gardeners and for very serious gardeners. This publication covers spotlights of gardens and nurseries around, gardening designs, and informative pieces on products and accessories for gardeners. There is no formal submissions page, so make sure to visit their contact page to email the editor your pitch idea. Writers who have written for Horticulture were paid up to $500 for their piece. 12. Fine Gardening Fine Gardening covers mostly landscape designs, various plants and harvest information for fruits and vegetables. They are recognized for their extensive library of plants, and their plant information is highly detailed that would delight any botanist. They have an award-winning blog with great advice and information for gardeners. To pitch your idea, contact the Fine Gardening editorial department on this contact page. If your submission is accepted, they generally pay $.44/word for an 1800-word feature. 13. American Horticultural Society If gardening is your passion you will love writing for the American Horticultural Society as your first freelance job. They cover everything from innovative garden designs, plant conservation, heirloom gardening and more. This publication also likes articles on how to construct a simple garden or how to demonstrate using certain gardening tools and products. Please only submit your idea and not the entire article. If accepted, pay is between $300-$600 for 1,500-2,000-word features. 14. Green Prints Green Prints is a wonderful mom-and-pop owned magazine. They share a wonderful story on their About Us page so make sure to read it! This publication shares real stories from real gardeners. They have dubbed themselves as the The Weeders Digest. They love submissions that cover the stories behind gardening and sharing that with their audience. If your submission is approved, top payment for online creative writing jobs in this magizine is $150. Poems are published 4x a year and pay $20. 15. Modern Farmer Modern Farmer is a cutting-edge publication that explores the foods we eat and cook. The articles covered cater to chefs, farmers, cooks, and families. They want submissions that are global and political in nature. While compensation isnt mentioned or specified, writers have been paid for submissions. Its varied, but the top pay is $1.33/word for a 750-word piece. 16. Successful Farming Successful Farming covers a lot of content mediums radio, talk, magazine, and TV which reaches a broad and large audience. If you landed this freelance job, you could be sure that your content can reach more than one type of audience. This publication covers a wide array of topics: Machinery News Markets Weather Family Livestock Farm management Crops Technology With the most up-to-date information for farmers and the farm industry, this is one of the best publications out there. While there is no submission page, this would be a cold pitching opportunity where you will have to connect with the editor. You can try using social media or toot around their website to find the contact information. They do pay for content, and once your piece is approved, the pay is around $.64/word. They do pay for unique images (up to $50). Your piece will go through a round of editing, but the process is more helpful than critical. 17. Cappers Farmer This magazine is distributed quarterly and values what grandmothers taught their families. Articles cover the tried-and-true methods your grandparents taught you. From cooking to crafting to gardening and more, Cappers Farmer shares the homesteading way of living. Their submissions page stresses that they prefer submissions based on rural living such as on farms or ranches. They do pay for your article, but the pay is unspecified. Cars/Automotive Industry Many people are car enthusiasts. They visit car shows or like to tinker around on their classic car or are mechanics. Whatever it may be, if you have an affinity for riding motorcycles or just love cars, you can find a freelance job in your hobby. Lets look at 9 writing freelance jobs so you can start making money. 18. Popular Mechanics Popular Mechanics istheautomotive magazine there is. This publication has been in circulation for over 100 years and covers the most innovative inventions in the automotive industry. Their message is clear they want to provide automotive information in an easy-to-read format. While they dont have a formal submission page, they do hire freelance writers. One writer was paid $.25/word for 1300 word feature article. Other writers state that Popular Mechanics pays between $50-$150 for online content and upwards to $1,000 for print in their magazine. 19. Autoblog Autoblog is an automotive news publication that covers new and used cars as well as industry news, tools, and car reviews. While they do have a submissions page, the pay on this page is low based on pageviews and capped at $50. To find the profitable freelance job for this publication, you need a referral someone that writes for this blog or knows the editors for this site. One writer used this method and was paid $.37/word for a 1750-word criticism review piece. 20. Autonotebook Autonotebook covers a variety of automotive content. The main categories are: Best of Exotic Purchasing Safety One thing I noticed when looking at this freelance job is that the blog hasnt been updated for a couple of years. I would ensure first that they still want content. This can be a good pitch too i.e. how new content can help them reach a bigger audience and grow their SEO and traffic. Their submission page is sparse, but does say they pay using PayPal. So this is a worthwhile gig to have. 21. Motocycle Mojo Motorcycle Mojo is a Canadian publication that publishes 10 times a year. They enjoy and cover real-life experiences and pride themselves in the personal and storytelling angle their magazine has. Their magazine covers all types of motorcycles, history, touring and travel/destination content. They also cover book and product reviews and some vintage pieces. Their write for us page stressed that they prefer submissions over queries. They also want the freelancer to provide previous samples and samples of their photo taking ability. They have to mediums print and digital and requires the freelancer to approve their piece being published to both mediums. They accept 600-800 word for small stories and upwards of 2,000 words for travel features. This gig does pay, but payment amount is unspecified. 22. Road Travel Road Travel is an online magazine aimed at upscale women. This is not a motorsports magazine; rather, it covers travel, safety and personal topics for women drivers. Content is gender neutral, however. Road Travel aim to educate consumers on purchasing, renting or leasing cars or RVs, care maintenance, green vehicles and more. They accept blog articles of up to 300 words and feature articles of up to 1200 words. Payment is based on the editor and freelancer. 23. AAA Midwest Traveler AAA Midwest Traveler is a bimonthly publication for residents of Missouri, Illinois, southern Indiana, and eastern Kansas. This publication is meant to provide their AAA members information on travel, auto safety and features and tips about their AAA membership. To submit your story, send a query to the editor between January-April. They work 6-months in advance, and a copy of the magazine you wrote for is mailed to you. A 1200 word feature goes for $400, and if your story is picked up by their sister publication, thats another $150. 24. Wheels Wheels was my first legit freelance job. I was ecstatic and over the moon that I no longer had to look on content mills to find a project. Wheels is a division of the Toronto Star newspaper and they provide up-to-date and useful information on the automotive industry as well as the entertainment aspect of owning a vehicle. I wrote articles from the perspective of a mom/woman. There is no formal submission page. This freelance job was posted on a job board, but networking and warm pitching can help you land this gig. Find the editor for online content and connect with them! I wrote 800-word pieces for $100. Article ideas were pitched to me, but I did most of the blog topic pitching. 25. Elephant Insurance If you have a love of the car, did you know you can pick up a freelance job in the automotive insurance industry? Search for automotive insurance companies online and check to see if they have a blog or email list. If they do, theres a good chance they hire freelancers for content writing. Elephant Insurance has a blog with different writers. This is another clue that they probably have freelance jobs. 26. Gasudeansas Gasudeansas covers a wide range of car topics but mostly enjoys car protection content. Their submission page mentions they are open to any topic related to cars and that they will respond to your pitch in a timely manner. They do pay for articles, but its unspecified how much. Cultural Topics From women equality to politics and more, cultural topics relates to the ideas and customs of society. If you took a class in high school or university that opened the doors to cultural studies, did you know you can get paid to write in this niche topic? Lets look at 9 creative writer jobs in cultural topics. 27. Roads Kingdoms Roads Kingdoms set to inform and inspire travelers. They mostly cover food, travel, and politics. They enjoy articles that explore deep storytelling, are original and inspire their readers to take action. If you are interested in writing for them, Roads Kingdoms has provided a post on how to pitch to them. They seek ideas that stand out from the crowd. Reporting is also part of some of their content such as a long-form feature for their Dispatched by Bourdain series. A long-form feature up to 5,000 words goes for $1000 and a piece of web content runs $250. 28. Briarpatch Magazine Briarpatch Magazine covers politics and culture from an original and insightful grassroots perspective. Critical commentary is their bread and butter, and they fiercely reject corporate media and strive for independence and equality. They are a bimonthly publication and offer submissions for journalists and freelancers. If you are interested in this freelance job, they do want a story idea to be pitched. They accept: current events electoral politics grassroots activism economic justice gender equality political importance and more Make sure to check out their guide on how to pitch to Briarpatch before you submit your piece. They do pay for submissions. Anywhere from $100 for short reviews or blog posts to $300 for research-based articles of 2500 words. 29. High Times High Times covers cannabis cultivation and legalization. The alternative health market is a high-paying freelance writing niche. More outlets are needing writers who are well-versed in the cannabis market to talk because the industry is a huge money maker. Cannabis was projected to make $10B this year, which will increase to $22B by 2022. As well, I have had several prospects email me for my writing services to help them market their Cannabis products: High Times strives to uncover the truth and provide the most up-to-date information about the cannabis market. Their submission page mentions they enjoy pitches and story ideas of around 1200 words but does not specify a rate. Freelancers though have worked with High Times and are generally paid $.40/word for an opinion editorial project. 30. Paste Paste covers all types of pop culture topics like politics, comics, books, music, and TV. With a large and of over 400,000 devoted readers, Paste is the go-to place for what is happening in our world right now. They are looking for highly original and unique story ideas that the editors of Paste have never even though of or heard of. Their writers guidelines require a proposed subject, length and some samples of your writing ability. They do pay for submissions, but its unspecified. However, other writers have quoted up to $.10/word. 31. Moment Founded by the acclaimed Elie Wiesel known for his memoir Night, and editor Leonard Fein, Moment is grounded in Jewish living in the States. Each of their topics covers the perspective of Jewish history and information. From Arts Culture to Politics to Jewish World and Israel, Moments rich content is celebrated all around. Moment publishes 6 times a year and if you wish to write for Moment, make sure to submit time-sensitive stories at least 6 months in advance. Their submission guidelines advise you email your query to the editor. Your pitch idea needs to be fleshed out with an outline too. While you can submit the completed story, they prefer the query. The do pay freelancers, but its unspecified on their submission page. However, writers who had their pieces published on Moment were paid $.20/word for a 1,500-word review or criticism piece. 32. Readers Digest Asia Readers Digest is a general-interest family style magazine. The Readers Digest Asia covers culture and arts as well as a variety of lifestyle topics like home garden, health, travel, jokes, and true stories. The Readers Digest Asia website gets over 100,000 pageviews a month, meaning that many potential clients can see your article. Their submission page shows the type of article they seek and the payment they offer: My Story 800-1000 words of an interesting true story. $250 USD Kindness of Strangers 100-150 words of unexpected kindness, generosity or an account of something that changed your life. Up to $150 USD Anecdotes and Jokes Submit your original jokes, comics, cartoons or anecdotes. Pay is $50-$100 USD. Your Deepest Wish Share your deepest desires and compelling wishes. Dont hold anything back. Pay is $200 USD. Smart Animals 300 words of a tale about unique pets. Pay is up to $100 USD. 33. Salvo Salvo calls themselves, a magazine of society, sex society. In essence, Salvo aims to debunk cultural myths with a Christian worldview. This is a magazine of the Fellowship of St. James who want to uphold Christian views. Their submission page details what they want and dont want. They dont want overtly religious pieces of content or have scripture. Your article should focus on the secular young adult audience. They enjoy informative articles with a cheeky attitude. Articles of 600-2500 words are paid at a rate of $.20/word. 34. Bitch Media Bitch Media is a publication that aims to encourage a feminist response to mainstream culture. Bitch Media is an online and print magazine that also has a podcast. Their content is filled with a strong voice in feminism that doesnt shy away from confronting contradictory information in life. Bitch Media explores a variety of feminist topics which include: Activism Questioning gender roles Sexuality Politics Art and Culture Their submission page stresses they seek discussion-provoking critical essays. If you pitch to the magazine component, you will be compensated if they approve your pitch. Payment: $700-$1000 for features, $350 for dispatches, and between $150-$700 for culture stories. 35. ADDitude ADDitude is a magazine for parents, health care professionals, teachers and anyone that supports a child with ADD (attention deficit disorder). Professionals write most of their content, but they do welcome parents, teachers, and others with first-person accounts with children with ADD. There are two types of freelance jobs you can look into the print magazine or blog. The print magazine is paid and it seems like the blog content is not paid. You can send a query or your entire article via email. For print magazine submissions, payment is based on the length of your article, the expertise level and quality of your writing. In general, they pay $.20/word for article submissions. Christianity/Religion The Christianity niche is a big niche online. From mom bloggers writing about faith to services, magazines, and publications that share faith-based content, if you want to write in this vein, you can. Lets look at 4 religious publications with some awesome creative writing jobs. 36. Christianity Today Christianity Today spreads the love of the gospel as a way to help transform lives and bring hope to everyone. Their publication receives over 5 million Christian readers a month. They cover modern Christianity topics and are interested in interviews, reviews, opinion pieces, and unique Christian living. They are not affiliated with any denomination as their audience is primarily made up of evangelical Christians. Their submission page is highly detailed on how to pitch to them, what they want for content and how to submit your pitch. They also say not every accepted pitch is bought (or paid for). They can reject your accepted pitch at any time. While they dons specify payment, when they pay for creative writer gigs, they pay up to $.16/word. 37. Religion News Service Religion News Service is considered one of the largest source of spirituality and religious news. They hope to inform and inspire their audience to make informed decisions based on their beliefs and convictions. They mostly cover current events in religious news and also has press releases and a podcast. They dont formally have requirements for submissions but do have a form to fill out if you want to submit a story. They dont disclose if they pay for articles, but writers have been paid up to $.29/word for a news story. 38. Religion Politics Religion Politics is a publication of the John C. Danforth Center on Religion Politics at Washington University in St. Lois. This is an online news magazine focussed on the two topics that hushed in culture religion and politics! They strive for better communication around religion and politics and how it shapes our culture. Differing political and religious views are encouraged and required when writing for them. Each piece is in-depth, taking into historical and contextual elements and analysis from the writer. Their submission page is sparse and only mentions to pitch a detailed description of what you want to write about and email it to their editor. There is no mention of pay, but they do pay for creative writing jobs up to $.26/word for a 1900 word feature piece. 39. The Christian Science Monitor The Christian Science Monitor is a news magazine that tries to shred the political spins down to the underlying truth. Their approach is to bless all men and what people have to say. This magazine is owned by the church and does adoptive the views of the First Church of Christ. Their submission page states they view new writers work on spec and want to see the quality of your writing first before they accept your pitch. While they dont pay for your first submission, if they like your work and if you write for them, they will commission you to write and will pay for that article whether they publish it or not. And while they dont tell you their rate, other writers have been paid up to $.27/word. Camping Some creative writing opportunities for you! Are you an outdoorsman or woman? No matter what time of year or what the weather is, if you have a weekend or a few days, you grab your camping supplies and you hit the road. And if you decide to become a freelance writer, those camping trips will be a regular thing for you and your family! So, lets look at camping gigs for some cool creative writing jobs. 40. Backpacker Backpacker is a print and digital publication that covers hiking, gear, skills and more. Their readers are experienced backpackers or hikers so any topics for this publication should be verified, informational and credible. To get a feel of what they want from freelancers, go ahead and read a few issues or their blog. Their submission page states that they are only accepting web articles and for new freelancers, they suggest you pitch your entire article to smaller jobs in their departments/categories: Done in a day Weekend Skills Gear They also state that they have themes and will give you the theme when they hire you. On their submission page, they state that they pay anywhere from $.40/word to $1.00 a word for articles. 41. Bay Nature Bay Nature isnt truly a camping topic, but it does explore nature, science, plants of Northern California. The San Francisco population is their audience and want to use their magazine to help them explore and learn about the natural world. A lot of their focus is conservationism, preserving biodiversity, and understanding climate change and how it affects Northern Californians. They do not have a submission page, but they do have a contact page with emails for general queries. I do know that they do pay for articles up to $.80/word for a 2500 feature. 42. Backcountry Digital Backcountry Digital is a camping marketing agency. They help camping businesses with online marketing by using SEO strategies, PPC strategies and content marketing strategies. This means that their clients might need writers for their content team. Using this method can help you can many freelance jobs on this website. I dont know their freelance job rates, but make sure to reach out to them. 43. Outdoor Canada Outdoor Canada is a magazine that seeks researched articles on living in the Canadian outdoors. They are big on fishing and hunting pieces of content on their website. They enjoy different types content like: How-to Entertaining features In-depth reporting On their contributor page they state that they pay between $100-$400 for articles. 44. Western Woods Waters Western Woods Waters is a hunting news magazine for Western Canada. They enjoy content about the Canadian outdoors and controversial subjects regarding anglers and hunters. They do accept product reviews along with their outdoor advice. They have different creative writing jobs 700-word columns on outdoor activities and feature articles + image pack. On their submission page, they state they pay writers $100 for column articles and $150 for feature + image pack articles. 45. Paddling Magazine Do you enjoy canoeing? If you know all about paddling and life on the rivers, then Paddling magazine might help with landing an awesome freelance job in your hobby. The type of articles they seek are: Profiles of influential people in the canoeing industry Travel stories about canoeing How-to articles Family camping Their submission page does not state pay, but I do know you can earn up to $.20/word for an article. Pets Around 85 million families own a pet! Its a booming industry for products, but also for creative writers! There are some jobs for creative writing in this niche! Lets see how. 46. Dogs Naturally Dogs Naturally covers a wide array of topics for dog owners and professionals in the pet industry. Most of the content covers holistic health, nutrition, vaccines and some controversies in pharmaceutical therapies. They do want writers that follow the same philosophy as them holistic and homeopathic care so they can authentically write about TCVM practitioners or natural pet health products. While their submission page doesnt state pay for their content, I do know you can earn anywhere from $50-$200 for an article. Websites for Freelance Jobs Here are 21 freelance job websites to find the perfect freelance job for you! Many of them have creative writing jobs, freelance jobs, remote jobs and more. SolidGigs Workroll Indeed ServiceScape Working Nomads Freemoter Jobspresso Publoft Mediabistro Journalism Jobs Skip the Drive Krop Online Writing Jobs Whisper Jobs Cision Jobs Workhoppers We Work Remotely Authentic Jobs Craigslist Problogger Contena More Freelance Jobs for Writers This list will continue to grow. I found that this will be a huge comprehensive list that takes weeks to research and write. So, I felt instead of not publishing it as half did and letting it sit on my computer for months until I continue to write about more freelance jobs, I thought Id publish as is and add when needed. In the future to add more creative freelance job niches. Over to you Are you excited about the potential of monetizing your hobbies?

Free Essays on Beowulf, A True Epic Hero

Beowulf, a True Epic Hero Beowulf is an epic poem set in 500 A.D. Over the centuries the poem has been passed on by word of mouth, and later written in Old English. Beowulf, the main character, shines over other characters in the poem. Exemplifying the characteristics of a perfect hero, Beowulf battles the dreadful Grendal, Grendel’s enraged mother, and the fire breathing dragon. Encountering various problems throughout the poem, Beowulf stays mighty. Beowulf epitomizes an epic hero showing bravery, loyalty and pride. Throughout the poem, Beowulf shows what bravery stands for. Although he gets caught in numerous problems, he stays fearless. Beowulf very seldom uses weapons to overthrow his enemies. He uses his bare hands and his masculine ways. Beowulf states: I’d use no sword, no weapon, if the beast could Be killed without it, crushed to death like Grendal, Gripped in my hands and torn Limb from limb. But his breath will be burning hot, poison will pour From his tongue. I feel no shame, with shield and sword And armor, against the monster: when he comes to me I mean to stand, not run from his shooting flames, Stand till fate decides which of us wins. (630-639) Even in Beowulf’s old age he was still ready to take action and battle the fire-breathing dragon. He won’t back down from the dragon, even if it he is winning the battle. His bravery shines through in doing this. Not only is Beowulf brave, but he is extremely loyal too. Loyalty is being devoted to a motive, ideal, or regimen. Beowulf shows loyalty by being devoted to his fellow geats, and being loyal to himself. When he starts something, he never gives up. The loyal Beowulf never lets his people down. Nothing stands in Beowulf’s way, despite his age. Beowulf uttered in his final boast: I’ve never known fear, as a youth I fought in endless battles. I am old now, But I will fight again, seek fame s... Free Essays on Beowulf, A True Epic Hero Free Essays on Beowulf, A True Epic Hero Beowulf, a True Epic Hero Beowulf is an epic poem set in 500 A.D. Over the centuries the poem has been passed on by word of mouth, and later written in Old English. Beowulf, the main character, shines over other characters in the poem. Exemplifying the characteristics of a perfect hero, Beowulf battles the dreadful Grendal, Grendel’s enraged mother, and the fire breathing dragon. Encountering various problems throughout the poem, Beowulf stays mighty. Beowulf epitomizes an epic hero showing bravery, loyalty and pride. Throughout the poem, Beowulf shows what bravery stands for. Although he gets caught in numerous problems, he stays fearless. Beowulf very seldom uses weapons to overthrow his enemies. He uses his bare hands and his masculine ways. Beowulf states: I’d use no sword, no weapon, if the beast could Be killed without it, crushed to death like Grendal, Gripped in my hands and torn Limb from limb. But his breath will be burning hot, poison will pour From his tongue. I feel no shame, with shield and sword And armor, against the monster: when he comes to me I mean to stand, not run from his shooting flames, Stand till fate decides which of us wins. (630-639) Even in Beowulf’s old age he was still ready to take action and battle the fire-breathing dragon. He won’t back down from the dragon, even if it he is winning the battle. His bravery shines through in doing this. Not only is Beowulf brave, but he is extremely loyal too. Loyalty is being devoted to a motive, ideal, or regimen. Beowulf shows loyalty by being devoted to his fellow geats, and being loyal to himself. When he starts something, he never gives up. The loyal Beowulf never lets his people down. Nothing stands in Beowulf’s way, despite his age. Beowulf uttered in his final boast: I’ve never known fear, as a youth I fought in endless battles. I am old now, But I will fight again, seek fame s...

The Planet Saturn essays

The Planet Saturn essays Less than one-third the mass of Jupiter, Saturn is still an enormous planet. Saturn has a mass of about 95 Earths and has a very rapid rotation rate. Because its rotation rate is so rapid, it has an obvious oblateness. This oblateness is caused by a outward push at the middle, from the spin rate, causing a large bulge at the planet's equator and a flattening at the planet's pole regions. Saturn is well known for having more moons than any other planet in our solar system and a spectacular ring system. At least 20 moons have been spotted to date. Their reflective light suggest that most are covered with snow and ice and are probably made almost entirely of water ice. Saturn's largest moon, Titan, is the most intriguing of all Saturn's moons because of its gigantic chemical content. Scientists believe that the atmosphere on Titan may be the same as that of Earth's some billions years ago which eventually led to life on Earth and thus, possibly future life on Titan. The most obvious feature of Saturn, is its planetary ring system. Saturn has 7 main ring sections labeled A thru G. These ring sections consist of over 3,000 individual rings of various sizes, shapes, and compositions. Between some of the ring sections appears to be a "gap", but actually contains some ring material within it. This "gap", is known as Cassini Division, and lies between ring sections A and B. A smaller gap, known as Encke Division, is found in the outer part of ring section A. Of the three main ring sections, B is the brightest, followed by A, and then by the almost translucent C section. Saturn is visibly flattened (oblate) when viewed through a small telescope; its equatorial and polar diameters vary by almost 10% (120,536 km vs. 108,728 km). This is the result of its rapid rotation and fluid state. The other gas planets are also oblate, but not so much so. Saturn is the least dense of the planets; its specific gravity (0.7) is less than that of ...

Lifespan Essay and Journal Example | Topics and Well Written Essays - 2250 words

Lifespan and Journal - Essay Example In working towards achieving my health and fitness goal I designed a program that adheres to Bandura’s social learning theory. In these regards, it involves his instances of implementing observational or modeling techniques. Bandura developed his social learning theory based on the famed Bobo doll experiments, wherein children were shown an image of a woman punching a bobo doll; the children then entered a room where there was a bobo doll and imitated her actions ("Albert Bandura," 2006). I attempted to incorporate modeling activities into my plan on a more complex level by participating in health and fitness programs that other individuals had participated in that have demonstrated success on their part. I then worked towards modeling their past actions in a conscious way to work towards my goal. Another element of Bandura’s social learning theory I incorporated into my quest to achieve my health and fitness goal was self-regulation. In these regards, Bandura indicates that there are three main steps: 1. Self-observation. We look at ourselves, our behavior, and keep tabs on it. 2. Judgment. We compare what we see with a standard. 3. Self-response. If you did well in comparison with your standard, you give yourself rewarding self-responses. If you did poorly, you give yourself punishing self-responses. These self-responses can range from the obvious (treating yourself to a sundae or working late) to the more covert (feelings of pride or shame) ("Albert Bandura," 2006).

(argument research paper) advertising Paper Example | Topics and Well Written Essays - 1250 words

(argument ) advertising - Research Paper Example Human beings have evolved from uncivilized beings to businessmen. Evolution has affected the lifestyle of the individuals, as the evolution gradually takes place it also keep changing the lifestyle of the individuals. Therefore culture can be defined as the way of life of people. The world around us can be read according to the cultural context. There are few themes which forms the basis of advertisement. These themes are youth, luxury, fashion, beauty etc. Advertising campaigns promote the idea that the solution of the problems of people lies in their consumption pattern which is backed by various cultural aspects. Culture is a key that defines the taste of the consumers belonging to a particular region. Advertisement is used by the companies as a tool to sell the commodities which are in demand due to the influence of the cultural trends existing in a particular society. Advertisement can be defined as the mirror of culture. Culture can be associated with the success of any product. The cultural belongingness increases the emotional attachment of the customers with a particular product and influences the decision making of the consumers (Janjua). It is the significant characteristic of the culture that it changes with time. Similarly the ideas, taste and habits of people also changes with time. Rapid industrialization has contributed towards changing the aspects of people towards many things. They are now going for time and energy saving commodities. Automation has affected the culture and the life style of the people as well. In many developing countries advertisement has influenced the culture and way of living of people. Cultural aspects in underdeveloped and developing countries, such as more children for the security in old age, high population rate due to early marriages, and emphasis of bearing a male child have declined due to advertising. Advertising not merely promotes a commodity but it promotes an idea in a

Promotional Campaign of Pepsi Max Essay Example | Topics and Well Written Essays - 2000 words - 1

Promotional Campaign of Pepsi Max - Essay Example This paper illustrates that PepsiCo seeks out new ways to create the strong brand image and gain the maximum possible market share by increasing their customer base. PepsiCo invests a large amount of capital in promotional and marketing communicational activities, to strengthen its brand equity, thereby creating a top of the mind brand recall among the customers. The company has adopted several unconventional promotional mediums to create an effective marketing communication that has allowed the company to create a strong awareness among the customers. The company has decided to step out of the traditional medium of communication and decided to try the internet as the primary communicational platform. The unbelievable campaign has highlighted the message of â€Å"no sugar, maximum taste† of the product Pepsi Max. This campaign is targeted at the customers who are quite conscious about their health and calorie intake. BBC has mentioned that the UK population is becoming increas ingly concerned about their health and rise in obesity. This concern has been addressed by the company and in response, the Pepsi has mentioned that the new product is capable of delivering the same great taste without compromising on the taste of the product. PepsiCo has broken the conventional belief that in order to reduce the sugar content, the taste has to be compromised. The central idea of this campaign is to target the young health-conscious customers and attracting their attention by employing certain innovative promotional activities. The promotional activities of a company are to create awareness among the customers and to strength its brand image so that the customers can have a top of the mind brand recall of that particular brand or product.   The primary objective of a promotional campaign or a marketing communication is to influence the purchase decision of the customers. Every brand prefers to attract customers to them and would want them to choose their products over that of the rival companies. This result makes it imperative for the firms to seek out for new ways to draw the attention of the target customers and influence them to buy a particular product.

Innovations in Ecommerce Dissertation Example | Topics and Well Written Essays - 3000 words

Innovations in Ecommerce - Dissertation Example Thus, realizing the business organizations’ always growing interest in the Internet, many studies and researches regarding business to customers and Internet shopping have been carried out to discover the key attributes or factors that can have influence over customers’ behaviors and decisions while shopping on the Internet. In this scenario, some of the general attributes can comprise the demographic and psychographic characteristics of customers and the quality of products or services. Basically, the e-commerce is the process of carrying out business operations using the Internet. In this scenario, this research will describe the trends of e-commerce. The basic aim of this research is to discuss the role of innovations and latest IT trends in e-commerce and how they affect the retailer and consumer. Introduction Innovations and developments in information technology have always been continued since the emergence of the Internet. In fact, most of the ways companies and people carry out their daily activities and live at the present are determined with the huge web of electronic networks that is commonly known as the Internet (Turban, Leidner, McLean, & Wetherbe, 2005). ). Additionally, the comprehensive availability of the Internet for carrying out business related tasks of the businesses, sellers and buyers is the primary reason behind the development of electronic commerce (or simply e-commerce). Actually, â€Å"electronic commerce is the method of selling and purchasing services and goods and products performed electronically by means of computerized business transactions over the Internet, networks, and other digital technologies† (Laudon & Laudon, 1999, p. 25; Stair & Reynolds, 2003, p. 19). In addition, the term ‘e-commerce’ is commonly used for all the business oper ations that are carried out over the web using a wide variety of tools and software applications that depend on the Internet, such as immediate e-mail, messaging, shopping carts, and web services, UDDI, FTP and EDI, and so many others. Moreover, electronic commerce can be performed between two businesses performing transactions, trading funds, goods, services and data or between a business and a client (Webopedia, 2012; Damanpour & Damanpour, 2001). It is an admitted fact that the Internet has turned out to be a vital part of almost every kind of business. Basically, the simple description of a business is â€Å"any activity or transaction that entails the exchange of products and services with an aim of making money or generating profits. However, if this transaction is carried out over the web it is known as e-commerce. In the past few years, the reality of e-commerce has turned into a full-blown business (Ahuja, 2011; Melissa, 2010; Pozin, 2012). Now people want to shop from hom e by using their computer with a single click and the Internet has made it possible. Now the latest tools and technologies over the Internet have made the life easier. They have provided a lot of benefits to the customers and brought numerous opportunities for the businesses. In this proposal, I am going to analyze the impact of innovations on the business. This basic aim of this research is to show how do innovations in information technologies affect the retailers and customers. Literature Review The innovations and developments in the Internet carry on growing quickly, through which both new and well-established businesses are taking benefits online. In this scenario, e-commerce has emerged as a very attractive and helpful tool. It is an admitted fact that its influences on business economy will be as important as the shift from the agricultural financial