Easyjet Market Analysis - 5052 Words

Executive Summary: This report illustrates an in-depth look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline, along with the marketing strategy and brand strategy used and implemented by the low-budget airline. The strengths, weaknesses, opportunities and threats, known as SWOT analysis, will also be illustrated along with the external environment better known as PEST analysis which consists of the political, environmental, social/cultural and technology factors of easyJet. In addition an analysis of the competitive market environment of easyJet will be shown, which includes an overview of easyJet’s main competitors and the nature of business in which they operate†¦show more content†¦The prices of these seats however tend to change in accordance with the days that the bookings of these flights are made available till the date of departure (Koenigsberg, Muller and Vicassim, 2008). All bookings for easyJet are mad e straight from either telephones or the internet; this made it very easy to incorporate the web into its central booking system. By achieving this, there were no possible channel conflicts with other intermediaries, for example with travel agents Easyjet’s website illustrates their pricing policy as being â€Å"based on supply and demand, and prices usually increase as seats are sold on every flight. Basically the sooner a person books, the cheaper the flight ticket would be†. The web also states that the low cost scheme of easyJet is not tickets, no ties to other networks, no travel agents and no on-flight meals. (easyJet plc., 2010). A pin code is also given for each customer’s booking that is done on the website which is given to travellers upon arrival at the airport. Brand Strategy: To gain a competitive advantage, most companies tend to implement a brand strategy. What makes easyJet stand out amongst its competitors is their image of a low-budget airline and no-frills services; this brand strategy is simple but strong. EasyJets’ whole company is recognised by their unique orange logo, this color also forms part of the uniform worn by their staff, which in turn is a strong recognised tool by the consumers.Show MoreRelatedEasyjet Market Analysis5043 Words   |  21 Pageslook of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline, along with the marketing strategy and brand strategy used and implemented by the low-budget airline. The strengths, weaknesses, opportunities and threats, known as SWOT analysis, will also be illustrated along with the external environment better known as PEST analysis which consists of the political, environmental, social/cultural and technology factors of eas yJet. In additionRead MoreRyanair vs. Easyjet Price Comparison1220 Words   |  5 Pagesï » ¿ Ticket Price Comparison of Ryanair Easyjet in the European Market Ron D’Alli Embry-Riddle Aeronautical University The European Airline industry’s growth dramatically changed after deregulation phased into the European market. Prior to deregulation, bilateral agreements between host countries in Europe existed, and typically each country had a national airline (Airline Operations Management, 2014). The industry stagnated and costs were very high for air travel. Deregulation inRead MoreEasyjet, The Main Strategy Of Easyjet Essay1476 Words   |  6 Pages Introduction EasyJet plc is a low-cost passenger airline what conducts it’s operations throughout the United Kingdom and mainland Europe. Bloomberg. (2016) Easyjet Plc. [Online] [31st October 2016] http://www.bloomberg.com/profiles/companies/EZJ:LN-easyjet-plc The main strategy of Easyjet is to be Europe’s preferred short-haul airline, delivering market-leading returns. Easyjet Corporate. (2015) Annual report and accounts 2015. [Online] [31st October 2016] http://corporate.easyjet.com/~/medRead MoreHuge Popularity of Low-cost Airline EasyJet1645 Words   |  7 Pages Executive summary EasyJet is an airline company operating in a low-cost airline market, which has gained in popularity over the past few years. It has come to EasyJet’s attention that a number of investors are reconsidering an investment in the company. This report should be used as a tool that might help potential investors decide as to why invest in Easy Jet instead of in a competing firm. EasyJet believes in a very high market potential as the industry for low-cost carriers has been rapidlyRead MoreEasyjet Case Study1039 Words   |  5 PagesStudy Corporate success of EasyJet EasyJet focuses on a cost leadership strategy and differentiation strategy. Central to the easy philosophy is yield management. The Easy model provides to the customer functional services at the lowest possible price, on the basis of the real value of the basics of the service provided, avoiding any unessential frills. EasyJet was launched in 1995 and was the pioneer in the economical airlines segment. The PESTEL analysis of EasyJet airlines shown in figure 1Read MoreManagement Accounting Information Aids Managers1639 Words   |  7 PagesEasyjet Plc. was established in 1995 and has grown from flying from London Luton to Edinburgh and Glasgow to 2015 where Easy Jet now flies over 600 different routes and operates across over 30 countries. Easy jet expanded its business activities to include the sale of package holidays and hotel bookings. Easy Jet has strategic objectives in which it likes to follow. These objectives are set out in Easy Jets 2014 Annual and Financial report. The objectives are as follows: - 1. Drive demand, ConversionRead MoreStrategy Easyjet887 Words   |  4 Pages2.1 Strategy EasyJet has adopted its business model from Southwest Airlines from the United states. It is adapted to the European market trough further cost-cutting measures. Important points in this business model are high aircraft utilization, short times on airport, charging for not needed extras and put much efforts in keeping the operating costs low. The key words in the strategy of Easy jet are â€Å"low price and no frill† based on Porter’s generic strategies (2.1.1) (appendix XX). This statesRead MorePestle Analysis of Easyjet797 Words   |  4 PagesPestle analysis of Easyjet Political Factors Political factors reflect the political stability of the region where Easyjet is operating. OPPORTUNITIES Government grants permission to purchase new Aircrafts. Government guidance and assistance available to travel and tourism businesses. European Countries Collaboration and good relationship making EU politically stable. This stability is a significant advantage for the growth of Easyjet THREATS Airlines which fail to comply with strictRead MoreEasyjet Is A British Airline Based At London Luton Airport1564 Words   |  7 PagesINTRODUCTION EasyJet is a British airline based at London Luton Airport. Sir Stelios Haji-loannou founded EasyJet in 1995 with the vision of creating a customer-focused brand that would revolutionize the concept of air travel. More than fifteen years on, EasyJet is the Europe’s leading airline and the largest airline in the United Kingdom carrying over 50 million passengers a year and flyting to over 600 routes across 30 countries. EasyJet flies to 44 out of 50 Europe’s largest airports and holdsRead MoreSwot Analysis Of Easyjet1159 Words   |  5 PagesInnovators and bold in their ventures in business EasyJet are key contenders within the European economic market and despite Brexit, have huge scope to succeed in a tactical relocation in a suitable EU member state after Great Britain imminently leaves the European Union. Background Founded by Greek billionaire Sir Stelios Haji-Ioannou and driven by CEO Dame Carolyn McCall since taking her post in 2010. EasyJet launched in 1995, and has made a niche market for itself as cheap and cheerful, not being